So in 2013 ReelFruit started producing and marketing dried mango and pineapple snacks. Nigeria is the largest producer of fresh fruit in Sub-Saharan Africa, exporting less than 1% of its production, but processing less than 5% of all fruit despite growing demand at local and international levels. Affiong created ReelFruit in order to match the local Nigerian fruit production with the demand. ReelFruit creates new value chains by processing fresh fruit into value-added convenience products such as snacks, and by building its own network for distribution. To this end, 45 women aged between 18 and 50, who have on average 3 children, are receiving Global G.A.P. ReelFruit works actively to empower women by introducing female farmers to high-value mango farming.
The company has a twofold objective: to make Nigerian food products that meet world-class standards and market them everywhere and to invest in the potential of Nigerian agriculture for wealth and job creation. ReelFruit produces processed fruit to build a globally competitive fruit business.
