Mike Volpe, who produces and releases music as Clams Casino, is taking the less-traveled path. The most prolific producer usually wins the day. Take the “five beats a day x three summers” regimen mapped out by Kanye West on his song “Spaceship” Drake producer Frank Dukes and his self-made Kingsway Music Library, a massive collection of affordable original music for other beatmakers to sample or the catalog of beats Atlanta hotshot Mike WiLL Made-It has created (enough that “Mike could lock you in a studio for five days and not play the same beat twice,” according to Miley Cyrus).
Read enough interviews with hip-hop producers (or the rappers who use their work) and you’ll come to understand that successfully selling a beat is often a numbers game - and that volume wins.
